Sales Practice
An SDR opens conversations, an account executive closes them. What separates the roles, and what changes when the market you are opening is Germany.
September 3, 2026
9 min read
Sales Practice
Two to three percent of cold calls turn into a meeting and around 15 meetings per rep per month is the average, but both...
August 18, 2026
9 min read
Sales Practice
In-house SDR vs outsourced is not a price question but a question of speed and risk, and here is how to tell which side...
August 18, 2026
9 min read
Sales Practice
A qualified B2B appointment in the DACH region typically costs 200 to 500 euros, and the definition behind that number matters more than the...
August 18, 2026
9 min read