Markets & Market Entry
What foreign companies get wrong about the German Mittelstand
Mittelstand does not mean small. Who owns and runs these companies, why size misleads, and how foreign sellers should approach them.
Insights
Practical writing on B2B outbound: what is allowed, what it costs, what actually works when you need conversations with decision-makers in European markets.
Mittelstand does not mean small. Who owns and runs these companies, why size misleads, and how foreign sellers should approach them.
In a German SME the person you first speak to rarely decides alone. Who sits in the buying centre, and how to reach the...
A German buyer wants you prepared, specific within a minute, honest about limits, and clear on the next step. Here is how to structure...
German buyers decide with more people, more paper and a longer horizon than Dutch ones. Here is how to adjust your first call and...
Your home-market profile is a starting hypothesis, not a finished product. How to rewrite each criterion for German company structure and test it before...
The Netherlands answers fastest, Germany brings the largest accounts, the UK talks easiest. How a foreign company picks its first European market by evidence,...
Your qualification frame travels to Germany. Your reading of the answers does not, and that gap is where foreign sellers quietly lose months.
There is no honest average for a German B2B sales cycle, but the planning horizon and the investment climate tell you what to budget...
Four cases in which phone led outbound is the wrong way into Germany, and how to test each one before you commit a budget...
Your MQL and SQL thresholds were calibrated on your home market. In Germany the same signals mean something different, and the handover breaks in...
Get in touch
Tell us about your target market and offer. We will show you how a structured outbound campaign could work for your business - in Germany, the Netherlands, the UK or wider Europe.
We use necessary cookies to run this website. With your consent we also use Google Analytics and Google Ads to measure how the site is used and to improve our ads. You can change your choice at any time. Cookie Policy