Markets & Market Entry
Why a native speaker matters more in Germany than in much of Europe
English gets you into the room in much of Europe. In Germany the buyer's native language often decides how far the conversation goes.
Topic
English gets you into the room in much of Europe. In Germany the buyer's native language often decides how far the conversation goes.
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Germany rarely rejects a good product. It rejects an approach that does not match how German buyers check, decide and reply.
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