Markets & Market Entry
What foreign companies get wrong about the German Mittelstand
Mittelstand does not mean small. Who owns and runs these companies, why size misleads, and how foreign sellers should approach them.
Author
Sonja handles first contact with prospects at DialFox and runs the consultation calls. She works with B2B decision-makers in Germany, the Netherlands and other European markets every day.
Mittelstand does not mean small. Who owns and runs these companies, why size misleads, and how foreign sellers should approach them.
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